MSN and WORLDSPACE join hands to take the satellite radio online on MSN India.
WORLDSPACE Satellite Radio and MSN India, along with A R Rahman, have announced the launch of five WORLDSPACE stations on MSN India. This move gives music lovers 24 hour access to their favorite stations Farishta (Hindi film classics), Sparsha (Kannada), Spandana (Telugu), Gandharv (Hindustani classical) and Shruti (Carnatic music). online at http://in.msn.com/worldspace at USD 9.9 only per month.
Velu Shankar, senior advisor, content and programming, WORLDSPACE India Pvt Ltd said, “We are delighted with our strategic partnership with MSN India. We believe that with this initiative we will help bridge the needs of Indians across the globe to be closely connected with their roots and Indian culture, and provide a platform to savor songs online even when they do not have access to WORLDSPACE Satellite Radio.”
“WORLDSPACE has been instrumental in popularising satellite based digital radio in India,” said Jaspreet Bindra, country manager, online service group, Microsoft - India. “This association is part of our commitment to our users in bringing the best of entertainment online. Users now can listen to their favourite music online. Together with WORLDSPACE, we shall continue to provide the best of music to all users.”
A R Rahman, brand ambassador for WORLDSPACE and one of the leading music composers said, “Technology is breaking barriers and going beyond geographical boundaries helping musicians gain recognition outside India, and at the same time making their music available worldwide. This breakthrough will enable millions of music lovers to stay tuned at all times.”
Elaborating on the partnership, Krishna Prasad, executive producer, MSN India said, “While music on the net is gaining popularity today, users in India today do not have many radio stations online to listen to the music they love. Now, users in India can log on to MSN India and listen to music that is relevant to them, in their own language while experiencing the digital quality that WORLDSPACE offers."
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