CDVU+, the new CD technology, offers an easy-to-navigate digital magazine format.
Saturday, July 21, 2007: Disney's music label Hollywood Records has launched a new music format -- CDVU+ technology -- in a bid to help ailing CD sales. The new musical experience 'reads' like a digital magazine full of exclusive content, hidden 'easter eggs', and interactive goodies that, once downloaded, can be accessed both on and offline. CDVU+ replaces the traditional CD booklet/jewel case with eco-friendly packaging while still offering an unprecedented amount of content.
Abbey Konowitch, general manager, and Ken Bunt, senior vice president, marketing, Hollywood Records, were joined the label's hot young pop-punk trio, Jonas Brothers, to announce that the band's upcoming album, 'Jonas Brothers' due out 7 August 2007, will be the music industry's first release via the CDVU+ (pronounced 'CD view plus') technology.
With CDVU+, 50-page interactive digital package is printable and can be downloaded and then accessed both on and offline. CDVU+ also provides song lyrics, 10 different video segments with the band, behind the scenes footage; link to Flickr.com and JonasBrothers.com offers fans continually updated information and content. CDVU+ also offers customisable autographed poster creator where fans can upload their own image into different band scenarios; hidden links to exclusive content only available via CDVU+."
While the CD is still the primary means by which people consume music, it is also true that music fans are increasingly turning to the Internet to connect, research and consume music," said Abbey Konowitch. "To address the changing consumer expectations, we've created a recognisable physical product that also serves as a key to unlock content that is exclusive, interactive, tailored to the band's fans and updatable."
Added Ken Bunt, "We enlisted the services of Zinio, the leading digital publisher of magazines and books, which successfully produces, securely delivers and sells digital editions of print publications."
Ref: http://www.efytimes.com/efytimes/fullnews.asp?edid=20487&magid=11
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2 comments:
Yes.. lets hope they soon converge to one common format. its like a maze out there in the technology world. everybody comes up with their own format and the fattest wallet survives .. unfortunately not the best.
the key will be how the auto industry adopts to music - if all new automobiles come with ipod or mp3 player hocks then why will people buy CDs
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